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---===+===---
THE ALL NIGHT BOOK STORE
---===+===---
* TRADITIONAL - HARD COPY BOOKS *
Book List # 5
Business Topics
cat. # 9211bl5
updated Jan '92
INSTRUCTIONS FOR USING THIS CATALOG
+ TO ORDER
The number to the LEFT of your screen is the catalog number to use
for ordering. An ORDER FORM is included with this disk.
+ ADDITIONAL INFORMATION
If you have a question about ordering or about one of your orders, send
an E-Mail message to: MANAGER at the All Night Book Store BBS or write
to:
The All Night Book Store
P.O. Box 81
Belleville, NJ 07109
Don't forget to visit the Customer Service Lounge where complete
information about ordering and shipping can be found. The prices in
this catalog are good until March 31, 1992. Visit the store often to
check for sales and current catalogs.
* * *
BOOK LIST
---------
HOW TO WRITE A GOOD ADVERTISEMENT.
A short course in copywriting. A must
book for any prospective advertiser or
direct mail operator, 220 pages of
understandable, applicable copywriting
gospel. By Vic Schwab, top industry
expert.
#1712 $20.00
HOW MAIL ORDER FORTUNES ARE MADE.
By Alfred Stern, Fourth edition of this
major best selling work by the ultimate
mail order authority. 224 power packed
pages that document the way others have
made their fortune in mail order and
guide you in your efforts to emulate
their success. Beautifully done in 5 x
8 perfect bound color cover.
#584 $9.95
THE UNABASHED SELF-PROMOTER'S GUIDE.
What every man, woman, child and
organization in America needs to know
about getting ahead by exploring the
media, by Dr. Jeffrey Lant. If you want
to reach every person whose problem your
product or service can solve and want to
keep the cost low, get free publicity
for what you're selling. This book -
the most complete and innovative ever
written on this important subject -
shows you exactly how to do it. Dr.
Lant writes in a conversational prose so
his books are easily read and
understood. His "sure fire business
success" column runs in over 90
publications nationwide. Huge, 366 page
book is one of the best investments
you'll ever make - guaranteed!
#1753 $30.00
MONEY MAKING MARKETING.
Finding the people who need what you're
selling and making sure they buy it. By
Dr. Jeffrey Lant. Big, thick, 285
pages, 8 x 11 book chock full of
practical and straight forward
information from the entrepreneur's
guru. Dr. Lant lays out the marketing
secrets you must know to make your
business a success. You'll learn how
to:
* Handle your marketing research with
the least amount of time and money.
* Create persuasive but inexpensive
marketing documents you can use time and
time again.
* Get free publicity on radio, TV,
newspapers, magazines and newsletters
for whatever you're selling.
* use the telephone profitably to sell
to existing buyers, get back buyers
who've drifted away and prospect for new
customers.
* Create a profit making catalog.
* Understand the ins and outs of co-op
advertising, direct response card decks,
premium advertising and trade shows and
exhibiting.
* Create prospect-stopping, persuasive
headlines and advertising copy and how
to focus on the buyer (not yourself) to
convince him what you're selling is what
he needs.
And much, much more-including sample
forms, letters and documents you can use
right now to get your marketing effort
off to a fast, profitable start.
#1793 $30.00
THE COMPLETE GUIDE TO PASTEUP.
By Walter Graham, a professional graphic
artist, instructor and advertising
expert of many years experience. This
comprehensive book was designed to
assist the beginner as well as improve
present layout people's expertise. A
soundly practical book that contains an
introduction to systematic production
pasteup while keeping the entire process
simple yet functional. Here's a book
that clearly demonstrates techniques
designed to get jobs truly "camera
ready." A complete course in 27 well
organized chapters and 240 pages. After
ordering this book you'll be able to
professionally layout and pasteup all
your own work, savings enormous amounts
of time and money.
#1797 $19.95
INSIDERS PROFESSIONAL MAIL ORDER
CLIP-ART HANDBOOK.
Includes drawings, reverses, slogans,
headlines, logos, borders, etc. and
glossary or graphic art terms 60 pages.
#1408 $15.00
TRAVEL FREE.
Home business experts Ben and Nancy
Dominitz tell how to make a fortune and
travel absolutely Free in the #1
business and Free travel opportunity.
How to add 50% to your income, and
travel free as honored guests of
airlines, cruise ships, and tour
companies. Beautiful, bound hardcover.
#1752 $19.95
999 SUCCESSFUL LITTLE KNOWN BUSINESSES.
Complete reports of successful small
businesses that have been in profitable
operation. Nearly ALL will be New to
you. 999 terrific ideas waiting for
you. You need only one for success.
#624 $9.99
A MANUAL ON BOOK SELLING; HOW TO OPEN
AND RUN A BOOKSTORE.
By the American Booksellers Association.
Compiled and revised by the ABA, this
manual covers every facet of bookselling
in today's active market. From
Management (opening a store, hiring and
training staff and ordering inventory)
to merchandising (promoting and selling
books). In more than 65 articles by
experienced booksellers and industry
experts, the manual addresses the
day-to-day operations of the book
business, while helping both beginning
and seasoned booksellers plan for the
future.
A timely and indispensable guide for
anyone involved or interested in the
book industry, 532 pages.
#291 $19.95
HOW TO BECOME A SUCCESSFUL FREELANCE
WRITER.
Freelance writer shares his experience
and knowledge. Practical guide to
getting published covers all aspects
from topic selection to manuscript
format to marketing your work and
protecting your interest and much more.
120 pages 6 x 9 softcover book with
glossary.
#1780 $9.95
THE GARAGE SALE BOOK
How to turn your trash into cash! From
two authors who have run hundreds of
garage sales, everything you need to
know, think about and prepare for your
own garage sale. A light-hearted, but
information packed manual on America's
favorite "quick buck" ritual. Buy this
book, use it and then .. sell it in your
next garage sale!
#1795 $5.95
FINDING AND FIXING OLD HOUSES.
Fabulous profits being made each day by
ordinary folks who enjoy fixing up older
houses. New book tells all the simple
techniques.
#1734 $7.95
HOW TO BORROW YOUR WAY TO REAL ESTATE
RICHES
By Tyler Hicks, one of the nation's
foremost authorities on creating wealth
through real estate. While Mr. Hicks
speaks with authority, he has written
this book in plain, every-day language
so the rankest novice can begin creating
his own real estate empire after
discovering the secrets Tyler reveals.
"Think about it," says Mr. Hicks,
"MILLIONAIRES DON'T SAVE THEIR WAY TO
WEALTH, THEY BORROW THEIR WAY." Now you
have access to the same secrets, tips
and techniques that real estate
millionaires use to acquire vast and
profitable holdings. Techniques that
will enable you to give yourself and
your family the financial security and
lifestyle that you so richly deserve.
Her's just a taste of what you'll learn
in this power-packed, 320 page book:
* How to control acres of land without
owning any of it(and still make a
fortune on the appreciation!)
* How to prepare an irresistible loan
package that will make bankers drool!
* Why single-family houses are your
best place to begin.
* How to move from single family homes
to owning apartment buildings quickly.
* How to rent collateral and get a
loan-even if you've been bankrupt.
* How to collect rents effortlessly and
profitably.
* How to make rehabs, foreclosures, and
other off-beat real estate work for you
in making you a millionaire.
#1784 $9.95
THE COMPLETE CREDIT BOOK
Whether you've never had credit, have
ruined your good credit, been bankrupt,
divorced, unemployed, unable to get
loans and credit cards, bothered by bill
collectors, laughed at by your banker
... or even worse? Whatever your credit
history, you'll learn how easy it is to
magically straighten out your credit
problems...vitually overnight! This
frank book is a must for down-and-outers
or starters who need to get credit, as
well as those who just need to improve
their credit standing. You'll discover
hundreds of little known techniques to
correct bad credit ratings and establish
good credit ratings. You can virtually
become a credit expert in just one
evening by reading this enlightening
book. Here is just a smattering of what
you'll learn:
* A guaranteed method that shows you
how to get a VISA or MASTERCARD with NO
CREDIT CHECK.. even if you've been
bankrupt.
* Legal, easy to use secrets that will
help you to stop bill collectors from
harassing you.. overnight.
* Bill paying tricks that will get you
back on your feet financially.
* Obtaining your credit report, a
step-by-step plan to get bad items
removed, and good items put on.
* The truth about bankruptcy ... is it
for you?
* Special credit secrets just for
women, whether single, divorced, widowed
or married.
* What collection agencies can and
can't do. And who to complain to if
they break the law.
* A simple, fail-safe plan to build up
your credit no matter what shape it's
in.
* Techniques that work like magic to
get loans from even tight-fisted
bankers.
* Using co-signers and collateral to
your best advantage so you get the loans
you want.
* Little known tricks that will let you
borrow to pay off your bills.
* What bills you have to pay first to
protect your credit rating.
* How to fight back against credit
discrimination. and WIN, if your're a
woman or a minority.
* What special steps to take so that
banks and credit card companies will be
begging to give you credit.
* And much, much more. Over 50,000
words telling exactly what you need to
know to beat and win the credit game.
SPECIAL BONUS WITH EVERY ORDER - A
complete, up-to-date list of all the
sources where you can obtain a Visa or
Mastercard, in just weeks, with no
credit check. Includes current
addresses.
#1792 $12.95
FINANCING SOURCES.
Where and how to raise money. Hundreds
of sources. Also describes specialized
kinds of financing for each source.
Sources offering Finders Fees listed.
#1579 $5.00
REAL ESTATE WEALTH BUILDING
OPPORTUNITIES.
By Russ von Hoelscher. New economic
trends allow us to confidently predict a
great new profit boom for real estate.
Will you be ready to take advantage of
the exciting new opportunities and
greatly prosper? You can be when you
quickly learn to use the powerful profit
tools in this new manual! Now at your
fingertips; expert, yet easily workable
new methods for building a vast real
estate empire beginning with little or
no investment. Real estate has created
more millionaires than all other
wealth-building systems combined. This
big 310-page manual gives you a dynamic
shortcut strategy that can lead you to
fabulous riches. Here's everything you
need to know to win when you buy or sell
real estate, all in plain English.
Includes a unique master plan on how to
pyramid a measly one thousand dollar
investment into ONE MILLION DOLLARS.
#4015 $12.95
* * *
INDEX OF TITLES
0000 Instructions
1712 HOW TO WRITE A GOOD ADVERTISEMENT
0584 HOW MAIL ORDER FORTUNES ARE MADE
1753 THE UNABASHED SELF-PROMOTER'S GUIDE
1793 MONEY MAKING MARKETING
1797 THE COMPLETE GUIDE TO PASTEUP
1408 INSIDERS PROFESSIONAL MAIL ORDER CLIP-ART HANDBOOK
1757 TRAVEL FREE
0624 999 SUCCESSFUL LITTLE KNOWN BUSINESSES
0291 A MANUAL ON BOOK SELLING; HOW TO OPEN AND RUN A BOOKSTORE
1780 HOW TO BECOME A SUCCESSFUL FREELANCE WRITER
1795 THE GARAGE SALE BOOK
1734 FINDING AND FIXING OLD HOUSES
1784 HOW TO BORROW YOUR WAY TO REAL ESTATE RICHES
1792 THE COMPLETE CREDIT BOOK
1579 FINANCING SOURCES
4015 REAL ESTATE WEALTH BUILDING OPPORTUNITIES
* * *
